Your Name Is on the Label—Do You Own It?
Who owns the label name, marks, domains, and likeness?
Enter dossierThe rights room · 12 dossiers
Control
Who owns the name, work, evidence, access, and leverage?
12 dossiers
Creative Control Is Not Economic Control
How do equity and voting rights change creative power?
Enter dossierWho Owns a Runway Image?
Which agreements and legal interests govern the making, ownership, licensing, credit, and reuse of a runway image?
Enter dossierWho Owns the Archive?
Who owns garments, sketches, photographs, recordings, metadata, and access rights?
Enter dossierControlled Company, Controlled Story
What does founder voting control preserve—and prevent?
Enter dossierA Million Followers Is a Rented Institution
Who controls domains, handles, mailing lists, storefronts, and authentication?
Enter dossierThe Institution Hidden Inside the Contract
What is created, borrowed, approved, and retained by each collaborator?
Enter dossierCan Taste Be Owned in the Age of Generative AI?
Which parts of taste can be recognized, taught, copied, licensed, or protected—and which remain outside any single ownership claim?
Enter dossierProof of Making
What records establish authorship, date, development, and chain of custody?
Enter dossierThe Product Passport Becomes the House Record
Can compliance infrastructure also preserve provenance and care?
Enter dossierSell the Company, Keep the Archive?
Which assets can and should be separated in a transaction?
Enter dossierThe Cost of Link-Only Culture
What happens when a brand’s memory depends on platforms it does not own?
Enter dossier